About Us

ArthUdgam Welfare Foundation came into existence in 2015 to provide easier access to affordable loans to underserved and underbanked community in India.

The company began its operations in eastern Uttar Pradesh, empowering under privileged women to rise and participate in income-generating activities.  True to its name “ArthUdgam” meaning “Origin of Money”, the essence of the foundation lies in enhancing the income generating abilities of the less privileged communities and thereby up lift their socio-economic quality of life. AUW is committed to become their partner in the journey of social and economic independence.

What we stand for

We work with the community to create more inclusive growth opportunities and empower them to lead a better socio-economic life.

Identify economic opportunity

We focus on nurturing and supporting micro entrepreneurs. Our products are developed organically to address needs identified by women and the community we work with. We believe in continually evolving and adapting our efforts based on their inputs in order to better suit these needs.

Co-create the success model

Access to finance is one of the most important means to empower the underserved community but certainly not the only ingredient to ensuring their success. Our model starts with creating access to and control over finance and continues to provide access to knowledge, practical entrepreneurial and life skills as well as social support.

Drive a positive change in people’s lives

We seek to bring about significant positive change not only in the lives of people but also in the structure of the local economy at the grass root level. Every time AUW extends a loan it enables someone to grow his business and create better opportunities for themselves, it creates an opportunity for others as well. That ripple effect has the power to positively shape the future of a family or an entire community.

Our Mission & Vision

We seek to create more equal financial opportunities for the under-banked people which can bring about significant positive change not just in the lives of people but also in the structure of local economy at grass root level.

We believe in becoming a partner who understands the livelihood needs of a household and focusses on supporting the micro-entrepreneurial journey.

Board of Directors

Anup K Pandey

Promoter Director

Anoop K Pandey is a former Chief Conservator of Forest, Indian Forest Services (IFS). With over 32 years of experience, he has worked in many senior positions across diverse projects like wild life conservation & bio diversity management.

Manish Khera

Investor Director

Manish Khera is an entrepreneur, investor and experienced banker having pioneered the digital finance space with core focus on the micro finance and micro payments sector in India.

Gautam Ivatury

Independent Director

Gautam, a pioneer in expanding financial access using technology, has led many ventures such as India’s first MFI to IPO (SKS Microfinance), Kenya’s first mobile-based credit provider (Jipange Kusave), India’s first digital microlender (Arthimpact/Happy Loans) & the firm that incubated M-Kopa – Africa’s largest pay-go solar financier.

Shweta Aprameya

Founder Director

A dynamic multi-faceted leader, Shweta has held senior executive positions focussing on emerging mass market consumers’ use of self-service technologies & mobile financial services leading to Financial Inclusion, Mobile Payments & Digital Financial Services. She has been the youngest C-level executive of Fintech & payments bank in India.



Operations & Business Development

Anurag, a seasoned professional, brings his expertise in operations handling, strategic planning, business analysis, development and team management.


Product & Partnerships

Varsha brings diverse skills from the financial services industry including research, financial analysis & cross-collaboration & partner engagement.


Finance & Audit

Mukesh has comprehensive skills in accounting, taxation, return filing, auditing & partner specific compliance reporting.


Finance Operations

Surendra has thorough knowledge of the working of the Non-Banking Financial Companies (NBFCs) & Microfinance Institutions (MFIs) in India.



Satendra brings sound knowledge of various digital & technology platforms, its management & application as well as cross-functional collaboration.



Pragati has fair understanding of MIS & Reporting. Previously, she has worked in similar profiles at Stallion Honda and Impact Micro Ventures.



Deshraj brings comprehensive skills in accounting, taxation and legal domain. Previously, he was working with the Uttar Pradesh Forest Corporation as an accountant.



Sapana brings sound experience in managing & overseeing daily operations of accounting department. She has previously worked with India Infoline Finance Ltd (NBFC).


HR & Admin

Asha brings in-depth understanding of HR procedures and juggling with various administrative tasks in a timely manner. She has previously worked with diverse organizations.