AUW works with the underserved communities to create more inclusive growth opportunities and empower them to lead a respected and dignified life

Identify economic opportunity

We focus on nurturing and supporting micro entrepreneurs. Our products are developed organically to address needs identified by women and the community we work with. We believe in continually evolving and adapting our efforts to better suit their needs.

Co-create the success model

While access to finance is one of the most important means to empower the underserved community, it certainly is not the only ingredient to ensuring their success. Our model is built on identifying the needs, sharing knowledge and co-creating, with the communities, meaningful services to support their entrepreneurial and life skills journey.

Drive a positive change in the community

We seek to bring about significant positive change not only in the lives of people but also in the structure of the local economy at the grass root level. Every time AUW extends a loan it enables someone to grow their business and create better opportunities for themselves as well as for others.

In 2015, our founder Shweta Aprameya decided to set up Arth Udgam Welfare Foundation to provide affordable and easy access to credit to rural communities, especially women micro-entrepreneurs. The foundation has since grown to provide meaningful services to thousands of rural women, empowering them to rise and work towards creating a better way of life.

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AUW is empowering the community to lead a respected and dignified life

Our Work

We support and nurture micro-entrepreneurs while understanding that each customer is unique having unique needs. Our products are organically developed to address the needs identified by women and the community we work with.

Arth Jeevika

Encourages more women to participate in economic activities and drives their enterprising capabilities by providing group based loans.

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Arth Vriddhi

Leverages data intelligence to offer affordable and highly customized loans to support new and promising entrepreneurs.

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AU works with the underserved communities to create more inclusive growth opportunities and empower them to lead a respected and dignified life

Identify economic opportunity

We focus on nurturing and supporting micro entrepreneurs. Our products are developed organically to address needs identified by women and the community we work with. We believe in continually evolving and adapting our efforts to better suit their needs.

Co-create the success model

While access to finance is one of the most important means to empower the underserved community, it certainly is not the only ingredient to ensuring their success. Our model is built on identifying the needs, sharing knowledge and co-creating, with the communities, meaningful services to support their entrepreneurial and life skills journey.

Drive a positive change in the community

We seek to bring about significant positive change not only in the lives of people but also in the structure of the local economy at the grass root level. Every time AU extends a loan it enables someone to grow their business and create better opportunities for themselves as well as for others.

Our Impact

 

Manju is from Galla Mandi, Lucknow

She is a Pulses (Dal) Trader

Loan type: Group lending

Today she is a happy customer, having grown her business by four to five times

 

Today, Manju is a financially secure and, in fact, a proud business woman. With the eagerness to learn, she has been fast in adopting technology and is now repaying electronically.She feels technology has made things simpler and quicker. She is an inspiration for many other women to participate in economic activity and lead a better life.

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19% of the total Indian population remains unbanked*


75% rural households do not have access to basic banking facilities**


Women labour force participation rate has shrunk to 28% in 2016#


Sources: *MFIs are key to financial inclusion, Business Line, 12 June 2016 | **Source: India census 2011 | #Employment rate is less than 37% (International Labour Organization, Global Employment Trends 2013: Recovering From a Second Jobs Dip (2013)

AUW is built on the foundation of creating relationships

At our core is a deep sense of customer centricity, inculcated through transparency in its business practices and design of products & services to meet their requirements. We value long term relationships based on mutual trust and respect.

5335 Households

1 State

7 Branches

Rs. 14 Cr. Loans Funded

100% Repayment Rate

97% Women Borrowers


Our Partners

We believe in becoming a partner who understands the livelihood needs of a household and focusses on supporting the micro-entrepreneurial journey.

We will grow by

  • Partnering with like-minded organizations to scale up our community empowerment¬†initiatives
  • Demonstrating that customized financial products for micro-entrepreneurs are profitable and easily replicable
  • Building a strong research-based advocacy platform

Come Join Hands with AUW and help transform lives

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